(Warning: This post contains spoilers. If you want to watch the broadcast Tuesday on NBC, don't read any further.)
Was third time the charm for charismatic U.S. snowboarder Shaun White?
Going for his third gold medal in the Winter Olympics, White, 27, sought to make history Tuesday on the halfpipe at Sochi.
In the end, he fell on a difficult jump and wound up in fourth place.
That put him well behind halfpipe gold medalist Iouri Podladtchikov, 25, of Switzerland, known to fans as the "I-Pod," who turned up the heat in competition as he landed his own signature 1440-degree spinning jump, dubbed the "Yolo."
White, a San Diego native who has been a frequent social media face from the games, had attempted the "Yolo" twice himself, but couldn't land it cleanly. Two Japanese snowboarders, Ayumu Hirano and Taku Hiraoka, earned silver and bronze medals in the event, which marked the first time since 1998, when the event was first launched, that the U.S. finished out of medal range.
"Tonight was just one of those nights,” White told the press afterwards. "It's a bummer. I had a game plan, I had a specific run I wanted to land, and I didn’t get to put that down."