Jackson Five star Tito Jackson has paid an emotional tribute to his "brother" David Gest, who died suddenly in London on Tuesday.
"David was more like a brother to the family," Jackson told Piers Morgan on Good Morning Britain Wednesday.
"He was a lot of fun. Always joyful. Always the jokester. David shared some good times with us. We enjoyed David very much."
Fred Duval / FilmMagic
Gest was discovered in his room at the Four Seasons Hotel in London just after 10 a.m. on Tuesday. Scotland Yard released a statement shortly afterwards describing his death as "unexplained" but "non-suspicious at this stage." Full details will be released after a full postmortem has been completed.
Jackson, along with his superstar brother Michael, served as best men at the record producer's star-studded wedding to Liza Minnelli and was a longtime friend.
"They had known each other since, I would say, 1970 and they were very close friends," Jackson, 62, said of his brother's friendship with Gest.
"They spent a lot of time together as well. They shared a lot of movies together and playgrounds and things of that nature. So they had a very bonded relationship."
"David started out in showbusiness in the '70s as a publicist. He started out as the publicist for, I believe it was Michael McDonald, and then the Jacksons as well, Al Green… And also he was known for giving the parties, galas, things of that nature.
"He was known by just about every star, just about. Everybody loves David Gest, Everybody knows David Gest."