While tweeting about celebrity looks during the red carpet, the website Total Beauty confused Goldberg, 60, with media mogul Winfrey, 62.
Fitzroy Barrett / Splash News; Donna Ward / Getty Images
Total Beauty shared a picture of Goldberg on the red carpet at the award ceremony, her tattooed shoulder on display, with the caption: "We had no idea @Oprah was #tatted, and we love it..."
The tweet was later taken down, and Total Beauty has since apologized for the snafu.
"We'd like to apologize to Oprah and Whoopi, as well as everyone we've offended. It was our error, and there are no excuses. We're sorry," the company wrote.
We’d like to apologize to Oprah and Whoopi, as well as everyone we’ve offended. It was our error, and there are no excuses. We’re sorry.— Total Beauty (@TotalBeauty) February 29, 2016
On Monday's episode of The View, Goldberg, appearing live from Hollywood, said she wasn't offended by the mix-up.
"I heard about it this morning. You know, they could have used an orangutan and said: 'Boy, that orangutan looks good.' ... I feel pretty good if you're comparing me to Oprah, saying I look like Oprah, that's not a bad thing," she said. "It could have been a lot of worse!"
As for Total Beauty's announcement that it wants to donate $10,000 to Goldberg and Winfrey's charity of choice, Goldberg brushed the offer off.
"They don't need to do that. It just – it happens. People make mistakes all the time," she said. "We do it on [The View] … it was an honest mistake. We both look good, Oprah and I!"
Winfrey has also addressed the gaffe via her close friend and CBS anchor Gayle King.
King, 61, took to Instagram to share a picture of Winfrey looking puzzled while holding up a cell phone with a picture of Goldberg at the Oscars.
"@Oprah & favorite daughter watching #Oscars & seeing @totalbeautyeditors snafu!" King captioned the picture. "We all love @whoopigoldberg but we don't all look alike Jeeeze!"