Award Show 2007

Feb. 20, 2007 | 05:00 PM EST

One Week, One Room, One Big Pile o' Swag

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To find out just how much free stuff celebrities scoop up during Oscar week, PEOPLE.com is sweeping the luxury suites daily, collecting lotions, electronics, handbags and all brands of bling – then piling it up. But before the mountain of swag tumbles and the goodies go to charity or back to the companies, here's a look at what we found today in jeweler Kwiat's suite at the Four Seasons Hotel in Beverly Hills:

•A bag full of L'Oréal products ($90), including Vive Pro Nutri-Gloss shampoo, Expert Vita Lift anti-wrinkle cream for men and, for people with bad self-tan jobs, Sublime Bronze tan corrector. Bonus: The Beyoncé-endorsed High Intensity Pigment (HIP) makeup.

• A $20 bottle of water, but it's not what you think. The proceeds go to freshwater well projects in Africa.

We know, we know, what about those Kwiat diamonds? For the best stuff – the jewels and Arnold Brant Men's mink coats and cashmere jeans – it was look-don't-keep, though reps said they would make the expensive goods available to celebrities as loaners on Oscar night. So far, no takers.

Check back daily to see just how high Swag Mountain will go!