Stylewatch

Soul Brother/FilmMagic

Hot on the heels of announcements that we’ll soon be able to smell like Jessica Simpson with a spritz of her fragrance Fancy, and slip into her signature undergarments, the singer has just revealed that we’ll also be able to dress like her. WWD reports that the star has inked a deal for a full line of dresses slated to launch in Spring 2009 in department and specialty stores. “I’m extremely excited,” she tells WWD. “I plan on creating beautiful dresses in distinctive fabrics and silhouettes that are reflective of my personal style.” Even if she couldn’t tell the difference between chicken and tuna, she’s turned out to be extremely business savvy. We can already get a piece of the singer through her successful lines of eyewear, purses, jewelry, clip-in hair extensions, bath and body care products, outerwear and footwear — with the shoe line alone estimated to pull in a quarter-billion dollars this year. Tell us: What do you think of Jessica’s decision to expand her style empire with a dress collection? Will you wear the frocks?

Courtesy Bongo

Bongo has just announced that pop star and actor Jesse McCartney will take on a new role, starring in their fall advertising campaign for Fab 5 Fit jeans — and we have a sneak peek. While celebrity spokesmodels are nothing new to the brand, whose past famous faces include Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson, Jesse will be the first man to front their ads. And the “Leavin’” singer — covered in kisses and surrounded by a bevy of women — looks happy to stick around. “There’s nothing better than a girl in a T-shirt and jeans,” he says. “So the Bongo shoot was a dream come true for me!” You’ll have to wait to see the full campaign of print and internet images starting in September, but you can get the look from the ads for yourself even sooner when the line hits stores in August (pop star not included). Tell Us: What do you think of Bongo’s decision to have a man star in ads for a women’s line?

Steven Meisel

David Beckham isn’t the only star taking it off! When Calvin Klein chose Eva Mendes to be the face of both their Seductive Underwear collection and Secret Obsession scent we knew the ads would be steamy, but these definitely rival the soccer star’s Emporio Armani ones, with the sexy actress posing scantily-clad in satin and lace bra and panties. And this is just a preview! Eva will have more seductive ads for the scent. Both campaigns will hit magazines this September. Tell us: What do you think of Eva’s Calvin Klein ads so far?